Marketers, agencies, fractional CMOs — who builds the system?
You’ve hired all three and pipeline still depends on you. The reason is structural: execution, activity, and consulting aren’t the same as an operating system.
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The weekly meeting that produces decisions, not updates
Status meetings recycle the same conversation every Monday. A scoreboard-first cadence with kill rules turns the hour into decisions.
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Pipeline isn’t random — it’s uninstrumented
Most founders treat pipeline like weather. It’s not — it’s an operating output you can instrument, and the first three metrics matter more than the next thirty.
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